#98- Tony Humberstone - CEO Vooba

The Power of Habits and a Positive Mindset: How Tony Humberstone Built a Thriving Business

Being rejected hurts — and even if it happens again and again, it doesn't get any easier. The pain of getting doors slammed to your face, receiving rejection emails to your job applications, or being ignored scars a person. 

But that doesn’t have to be the end of your story.

In this episode of The Mindset Mentor Meets, Angela Cox meets with Vooba Founder and CEO Tony Humberstone to talk about his journey from being a humble door-to-door salesman to building a successful digital marketing agency, all the while maintaining a close relationship with his family.

Having braved multiple rejections and even falling into a health slump, Humberstone shares how he overcame all the obstacles in his life through a positive mindset and building good habits. It might sound cheesy, but this episode details how he applied that in his life and how that changed everything for him.

Change starts from that one positive thought. Passion fuels it, and discipline allows it to go on. Let's dive into Tony Humberstone's story and learn all about his journey toward success.

Here are three reasons why you should listen to the full episode:

1. Learn how a positive mindset can influence your actions and drive you to do better.
2. Understand how combining hard work, discipline, and a positive mindset makes all the difference.
3. Discover how balancing your work with your health and family relationships makes life worth living.

Resources

• Contact Tony Humberstone on LinkedIn
• Visit Vooba 
• Coaching with Angela Cox
• Listen to The Mindset Mentor Meets

Episode Highlights

[03:19] Tony’s First Proudest Moment: His Sales Journey

• Tony started as a service engineer obsessed with sports, but he admits he didn't have a career mindset.
• He landed a job at BT Phonebooks through a friend in his squash club and began his career in sales.
• He didn't get good responses at first, but he kept going until he chanced upon Mortgage Search UK and got his first big sale.
• He eventually moved to London and got a job at a Google Adwords agency called REACH Local, but his passion called him to start his own business.
• He began PPC Stars, which eventually evolved into Vooba over the decades

[13:56] Tony’s Second Proudest Moment: His Journey of Shaping Up

• His busy London lifestyle made it difficult to stay in shape. He wasn't sleeping enough and felt burned out.
• Tony wanted to change, so he challenged himself by entering a half Ironman: a triathlon event involving swimming, biking and a marathon.
• He loved the event and continued doing them, relishing in his proud moment of crossing the finish line each time.
• Being physically active helped him in his business as well.
• Tony is thinking of what he can do to challenge himself even more.

[18:59] Tony’s Third Proudest Moment: His Daughter

• Tony’s proudest achievement is his daughter.
• He and his wife love seeing her develop into a fine young lady.
• He maintains a close relationship with her, and they communicate often.
• Still, Tony hopes to travel more once his daughter leaves the nest.

[22:50] Tony’s Ultimate Secret to Success

• Build up good habits through discipline
• Keep an open and positive mindset regarding rejection. Don’t fear it.
• This mindset helps run a business when many variables are outside your control.

5 Powerful Quotes

[02:13] 'I'm always glass half full and not a glass half empty. I'm a big believer in positive mindset.'

[10:57] ‘We all want to make money, but I still, to this day, get a buzz out of bringing a client on board and then helping them grow. And ultimately: if they grow, we grow, so that drives me to this day.’

[15:54] 'I ended up doing five [triathlons], but the first one I did, I mean, literally, I was crawling over the finish line. It wasn't a particularly amazing time, but it then inspired me to obviously get better at it and work a bit harder.'

[23:37] ‘Just going back to the story about knocking on doors: a lot of people hated it, because you would knock on a lot of doors and get a lot of rejection. But I'd always keep going, thinking this next door might be that golden ticket.’

[25:19] ‘You've just got to be positive all the time.’

About the Guest

Tony Humberstone is the Founder and CEO of Vooba, a digital marketing agency based in rural West Sussex in the UK. Serving for more than 20 years in the advertising industry since the Yellow Pages days, he had extensive experience in sales as a Field Sales Consultant and area Sales Manager, eventually climbing up the ranks to a Business Development Manager. He founded PPC Stars, which specialized in Google Ads. He grew that company into a team of 40 people with over 300 clients and later rebranded as Vooba.

Learn more about Tony and her work on the Vooba website and connect with him on LinkedIn.

Enjoy this Podcast?

Having the right attitude and habits changes everything. It can give you the strength and courage to move forward despite rejection and other obstacles. If you learned something new from today's The Mindset Mentor Meets episode, hit subscribe and share it with your friends!

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To meeting inspiration,

Angela